Rita Gunther McGrath’s book, “The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business,” marks a significant change in how we think about strategic management in today’s fast changing and uncertain business world. Rita challenges the traditional approach of Business of creating a sustainable competitive edge as their main strategy. Instead, she suggests…
This is the picture of Phineas Gage, an American railway track worker of 1848, who was responsible for inserting explosives into a rock wall that had to make way for a new section of track. While engaged in the meticulous work of railroad construction, Phineas Gage experienced a moment that would etch his name into the annals of medical…
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five key technology trends of the 21st century. In the next decade…
For anyone who wants to know where Marketing in the 21st Century is headed to, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers” authored by Raja Rajamannar is a must have!! After reading this book, I was not sure, if I should call this book a forward-looking practitioner’s guide, a text book of Marketing for the future…
Fondly remembering Jamsetji TATA on his birth anniversary.
