Tata Motors, a key player in the Indian automotive industry, has significantly increased its market share over the past several years. In 2016, Tata Motors held about 4.6% share of the Indian passenger vehicle market. By FY’24, this figure had grown to approximately 14%, making Tata Motors the third-largest passenger vehicle seller in India. This impressive growth is…
Retail clustering is a strategic approach employed in retail management to group stores based on similarities to streamline operations, improve customer happiness, and boost sales. Definition of Retail Clustering Retail clustering refers to the process of categorizing retail stores based on common characteristics such as their geographical location, customer demographics, purchasing patterns, and sales performance. The objective is to…
Gestalt psychology is a school of thought that emphasizes the importance of perceiving and understanding the whole of an object or experience, rather than focusing on its individual parts. The Gestalt theory initially found applications in various forms of therapy, including individual, couple, and group settings. Its goal was to help people recognize and resolve their internal conflicts or…
The Maruti Jimny, despite its global acclaim and robust off-roading capabilities, has struggled to gain traction in the Indian market. Factors such as high pricing, niche positioning, and a limited market for off-road vehicles have contributed to its underwhelming sales performance, falling short of the anticipated 5,000 units per month. What is Product positioning? Product positioning is a strategic…
The Veblen effect is an economic concept where the demand for certain high-end goods grows as their prices increase, contradicting the typical law of demand. This effect, named after economist Thorstein Veblen, illustrates that more expensive products can become more appealing as status symbols. Wealthy consumers often buy these items to display their economic and social position. Historical Origins…
