Strategy

Strategic fit is a crucial concept in business strategy that refers to the alignment between a company’s internal capabilities and resources with the opportunities and demands of its external environment. The contrasting fortunes of IndiGo and Jet Airways in the Indian aviation industry provide an excellent example of the importance of achieving strategic fit for long-term success in a…

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Amy Webb in her book “The Signals are Talking” says that Technology is the unilateral source of nearly all of the significant things that have changed the world in the past 500 years.” But when new technologies present ambitious claims, how can one differentiate between the hype and what is genuinely feasible for commercial use? Furthermore, when can these…

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